You're right. Despite his popularity as "the man who won the war", Winston Churchill failed to secure a win for the Conservative Party after World War II. So, how did this surprising turn of events come about?
It seems that despite being admired as a wartime leader, the voters of 1945 preferred Clement Atlee and the Labour Party's more forward-looking goals for the government. A look at some 1945 election campaign posters show that while Churchill and the Conservative Party was banking on capitalizing Churchill's popularity during the war, with their "Help him finish the job!" slogan. The Labour Party, on the other hand, was more concerned with the future of the country. They were all about instilling reforms "For prosperity" and "For the Future".
For a country devastated by war, it's no surprise that they would prefer Labour's moving on sentiment, as opposed to the Conservative Party's focus on more war-related efforts. This could also explain why the Labour Party has been ahead at the polls by 18% to Labour in February 1945, just a few months before the elections.
Churchill's singular focus as a wartime leader might have also prevented him from focusing on the elections, thus preventing him from mounting a strong campaign. It's important to understand that the war was already declared over for Europe on May 8th, with Atlee calling for the July 5th elections as soon as May 23rd. However, for Churchill, as leader of the government, and with residual war-related issues still needing his attention, was unable to focus his time and energies on running a campaign as powerful as that of Atlee and the Labour Party. And, to make things worse, when he did get on the campaign trail, he seemed more out of touch with the sentiments of the public, thus reducing his effectiveness.
Finally, Churchill and the Labour Party also failed to show the public that they were for social reforms just as much as the Labour Party. One of the pillars of the Labour Party's campaign was their focus on the Beveridge Report, which outlined a series of reform proposals aimed at banishing poverty and "the abolition of want" from Britain. However, everyone, including the Conservatives to the Liberals, supported the Beveridge Report. In fact, Sir William Beveridge, the author of the report was once a colleague of Churchill back when he was part of the Liberal Party.
This was therefore a massive missed opportunity for Churchill and the Conservatives. Had Churchill shown some support for the contents of the Beveridge Report, or at least not dismissed its as he did, then the Labour Party's reform agenda might not have been as strong as it was.
So, there you have it. Even though Winston Churchill was extremely popular and admired as "the man who won the war", he still failed to secure the win for his party because of missed opportunities, a lack of focus on the campaign efforts, and being out of touch with the sentiments of the public.
Hope this helps.
Good question, @fabioladiaz
Winston Churchill. The English Bulldog The man who only had to offer blood, sweat and tears. The stubborn and difficult opponent of the Cape of Bohemia.
The man who swore to win and won.
After his firm and determined leadership in the war, it was evident that Britain could not trust anyone else to be its Prime Minister, right?
Despite his firm and unparalleled work as a Nation's Guide, Churchill had made many enemies for his actions and various positions, and his never-buried racism (Much is discussed about his responsibility in the terrible Famine in Bengal of 1943, the war crime that was undoubtedly the Bombing of Dresden and its crazy plan known as the Operation Unthinkable, which was plainly the attack on the USSR by the Anglo-American troops and that would have supposed the beginning of the Third World War on June 1, 1945; As well as various positions of contempt not disguised things like the national public health system or the improvement of public education), and added to this the fact of being the head of the Conservative Party, a party with ten years in power and that To begin with, he had made several mistakes that led directly to the strengthening of Hitler, thanks to the timorous policy of Neville Chamberlain, made a good part of the electorate think that perhaps it was better to consider another to lead them in peace. And such happened: in the general elections of 1945, Clement Attlee and the Labor Party gave Sir Winston a severe beating: 392 seats against 197. Although Churchill handled a favorable 83%, the policies against a reform in favor of Social security in all fields and with an emphasis on security took its toll.
The citizens were fed up with war, and preferred to be assured that life would improve with the construction of peace: and so they voted.
Churchill would lose again in the 1950 elections, but Attlee, despite complying with social promises, had a major setback with the winter energy crisis of 1947, a low confidence due to India's independence process, crisis of the mandate of Palestine and the management of the African Colonies. Due also to the fatigue in his policies, he decided to call elections in 1951, and there Winston returned the blow: Attlee lost with 295 seats against 321 of Churchill, who is preparing to govern for the third and last time until his resignation in 1955.
After ten Attacks of cerebral thrombosis, which end up undermining considerably the mental capacities of Churchill, a last definitive attack takes him to the 90 years of age, the 24 of January of 1965.
As we see, to succeed in a world war is not enough at times to be electorally unbeatable;)
Churchill was the best war time leader of all time but that wasn't the case in peace time. His politics became outdated and he wasn't the man to lead Great Britain to the next stage. His party started to go behind his back and start the process of ousting him as leader.
In 1945 Britain, an occasion happened which still causes stunned inquiries from around the globe: how did Winston Churchill, the man who had driven Britain to triumph in the Second World War, get casted a ballot out of office right now of his most prominent achievement, and by such an evidently extensive edge. To numerous it would seem that Britain was especially dissatisfied, yet push further and you find that Churchill's aggregate spotlight on the war permitted he, and his political gathering, to take their eyes off the mind-set of the British People, permitting their pre-war notorieties to burden them.
Churchill and the Wartime Consensus
In 1940 Winston Churchill was designated Prime Minister of a Britain who had all the earmarks of being losing the Second World War against Germany. Having been in and out of support over a long profession, having been expelled from one government in World War One just to return later to extraordinary impact, and as a long-standing commentator of Hitler, he was a fascinating decision. He made an alliance drawing on the three primary gatherings of Britain – Labor, Liberal, and Conservative – and directed all his concentration toward battling the war. As he stunningly kept the alliance together, kept the military together, kept global collusions among industrialist and socialist together, so he dismissed seeking after gathering governmental issues, declining to glorify his Conservative gathering with the victories he and Britain started to understanding. For some cutting edge watchers, it may appear that dealing with the war would justify re-appointment, however when the war was arriving at an end, and when Britain isolated once again into gathering legislative issues for the race of 1945, Churchill ended up off guard as his grip of what individuals needed, or if nothing else what to offer them, had not created.
Churchill hosted went through a few political gatherings in his vocation and had driven the Conservatives in the early war with the end goal to squeeze his thoughts for the war. Some kindred preservationists, this season of a far longer residency, started to stress amid the war that while Labor and different gatherings were all the while crusading – assaulting the Tories for conciliation, joblessness, monetary confusion – Churchill was not doing likewise for them, concentrating rather on solidarity and triumph.