The markets are being manipulated by the Institutional investors. They are playing with the front end forcing investors to sell their coins reducing the overall prices.
Bakkt is going to launch their exchange around the 24 th January and it will change the markets as we know today. Keeping the prices down gives them a prime opportunity of investing and making instant returns for their clients.
This scenario is new to the crypto market and all we have to do is have patience and hold. The market will turn in the not to distant future depending on what Bakkt does.