Nowadays, with digital advertising it is very easy and there are hundreds if not thousands of metrics and indicators to know who your advertising came from and what you did with it (ignore it, file it, send it back or take some action like go to your site, see the product, put it in a shopping cart or ideally ... buy it). So that you do not get lost in this ocean of indicators, look precisely for one that measures the conversion to effective sales and that you express it in money spent against money generated in sales. A good indicator is to generate $ 100 for every $ 5 of advertising spending, but it depends on the industry, the time and the product. Then ask to be separated by campaign, provider, media, demographic indicators, etc.
With traditional advertising (t.v., radio, newspapers, external, etc.) there is no way to have great wealth of data, at least not in the way that can be known in digital advertising. In these media for decades, even today, the understanding of its effectiveness has been based on studies of the number of impacts that basically try to quantify, with data from surveys, surveys or other measurements, how many people your ad reached (something they call the reaching); although in the end, in a strict financial sense, the primordial metric is the same as in the previous case: money sold against money spent, although in this case, at a much more macro level.
If advertising isn't profitable, companies won't be doing it and spending heavily on it. advertising informs the public of a company's products and services and let the public know how such product or services would benefit them.
The more people get aware of a company's products and see the benefits in such products or services, the more likely they are to patronize such product. So advertising is really profitable else companies won't be spending heavily on it
The impact of advertising, perhaps can only be measured or quantified by the results achieved from its implementation, ie if you decide to conduct a marketing campaign using ads to promote your product, app or service, the only way to know if that campaign or ad were effective and valuable is to analyze the behavior of your sales, visits and download of whatever you offer.
Basically the target of every ad is to make you win money or allow you to grow as a brand, so if after launching an ad you do not see any improvement is because it was not well received.
The effect of publicizing, maybe ought to be evaluated or surveyed by the outcomes accomplished from its execution, ie on the off chance that you control a publicizing effort utilizing promotions to impel your thing, application or association, the best way to deal with know whether that battle or progression were powerful and basic is to isolate the lead of your business, visits and download of whatever you offer. Fundamentally the objective of each progression is to profit or engage you to make as a brand, so if in the wake of driving a notice you don't perceive any redesign is in light of the way that it was not generally welcomed.
Actuated publicizing it is central and there are hundreds if not inestimable and markers to know who your advancing started from and what you did with it (slight it, record it, send it back or make some move like go to your site, see the thing, set it in a shopping compartment or ideally ... get it). So you don't lose all ability to scrutinize a compass in this ocean of pointers, look unequivocally for one that evaluates the change to convincing approaches and that you express it in authentic money spent against trade made out game-plans. An OK pointer is to make $ 100 for each $ 5 of publicizing spending, yet it depends on the business, the time and the thing. By then enthusiasm to be isolated by fight, provider, media, estimation markers, et cetera. With customary publicizing (t.v., radio, well ordered papers, outside, et cetera.) there is no true blue strategy to have immense plenitude of data, in any occasion not in the way by which that can be known in motorized advancing. In these media for an incredible time range, even today, the valuation for its credibility has been set up on examinations of the proportion of impacts that in a general sense try to assess, with data from diagrams, reviews or distinctive estimations, what number of people your movement accomplished (something they consider the coming to); paying little heed to the route that finally, in a strict budgetary sense, the primordial metric is the relating as in the past case: money sold against money spent, in spite of the way that for this circumstance, at an on an exceptionally essential level even more full scale level.