A content on steemit can gain popularity if the right tags are used. Usually, there are a lot of posts coming out each and every moment on steemit and it's not unusual for a post to get drowned in the sea of contents. So one of the things you can do is to ensure that you use the right tags for the right niche. There are curators who go around curating posts under specific tags. So you want to make sure your tags are accurate.
Another thing you can do is to check out the timing for your posts. For instance, if you want your post to gain popularity to people who are in the Asiatic regions like Koreans, then you have to make sure your post are published at the time when they are up and awake. That's what you want to do anytime you want to make a postl
Another thing you want to do is to make sure that your post answers the curiosity of a lot of people. For example, there are those who show a wealth of knowledge in cryptocurrency. These people find it very easy to gather followership because there are people searching daily for advice, information about cryptocurrency. So what you want to do is to make sure you have good knowledge of the subject area you are writing about. It happens naturally that when people perceive that you have good knowledge of the subject matter, they come to your blog every time to gain information.
The easiest way however to gain more visibility is to send money to bid bots. When you do this, they upvote your post and depending on the amount, you may feature in the trending page. Your posts will be found by a lot of people.