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Do you also think that rebranding of a Cryptocurrency is a technique to gain more traction?

Yes I think so. It could be a strategy and we have all seen the best example is Verge Coin. It started its journey as DogeCoinDark in 2014 and then was re-branded as Verge coin in 2016. The most interesting part is that after re-branding, it gained a lot of popularity and traction in technology and investment communities.