
Misyon Bank, a leading Turkish investment bank and one of the country's pioneering neobanks, has launched an innovative real-world asset tokenization platform on the Avalanche network. Announced on June 5, this platform is described as a "bank-secured end-to-end tokenization solution enabling institutions to tokenize and distribute assets to investors globally."
The platform is designed for banks and investment companies, facilitating the tokenization and fractionalization of a wide range of assets, including bonds, funds, company shares, and real estate.
“Misyon Tokenization Platform will provide a global investor base with seamless access to a variety of underlying investments with just a few clicks,” said Önder Halisdemir, CEO of Misyon Bank. “This solution is ready to be leveraged by any bank or investment institution.”
Emin Gün Sirer, founder and CEO of Ava Labs, added, “Misyon Bank has developed a first-of-its-kind tokenization solution. We are proud to support this project, allowing public and private institutions to meet global investor demands without compromising on security or compliance.”
This initiative highlights the increasing adoption of tokenized real-world assets by traditional financial institutions. According to Rwa.xyz, the value of tokenized U.S. treasuries, bonds, and cash equivalents has tripled over the past 24 months, with over $1.5 billion worth of assets currently on-chain.
Looking forward, Misyon Bank predicts that the value of tokenized assets will exceed $1 trillion by 2030. They believe the Tokenization Platform is well-positioned to attract capital from global sources and drive significant growth for the Turkish economy.
Misyon Bank also announced it is the first financial institution to offer corporate Eurobonds and Turkish sovereign bonds to retail investors via the Tokenization Platform. “By offering tokenized Eurobonds to individuals, the platform allows investors to diversify and protect their investments from currency depreciation while benefiting from the stability of Euro-denominated assets,” the bank stated.
Taurus, a digital asset custodian, will provide custody services for users of the Tokenization Platform. “Misyon Tokenization Platform ensures that all tokenized Eurobonds are secured at the highest level,” said Lamine Brahimi, co-founder and managing partner of Taurus. “Taurus’ advanced custody technology provides robust protection, and every interaction with Avalanche smart contracts also remains secure through our integrated asset servicing engine.”

“By offering tokenized Eurobonds to individuals, the platform allows investors to diversify and protect their investments from currency depreciation while benefiting from the stability of Euro-denominated assets."
Alone the Eurobond market is estimated to have over $10 trillion in outstanding debt. Tokenisation could play an interesting part here for a more diversified investment strategy offered by banks to private investors although I think from "the ordinary peoples investors view" this might not be the focus.

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